ALTUGLAS™ Opalescent HTL Sample Box
Packaging design as part of the architectural concept
Trinseo wanted to present one of its innovative acrylic materials ALTUGLASTM Opalescent HTL at the ARCHITECT@WORK trade fair in Milan. Our task was to create a design for a giveaway that would highlight the exceptional properties of the material and fit in with the overall appearance at the trade fair.
Conveying visual emotions was the focus of this project. It's always an interesting challenge to create a unique experience while remaining creative.Kilian Blancaneaux, Junior Strategic Consultant bei Orange Hive
Minimalist design, strong colors, clear words
The shape of the box reflects the architecture of the booth, and the color palette, consisting of the iconic Trinseo gold and black, supports the main message: "By night as by day". The claim refers to the way ALTUGLASTM Opalescent HTL retains its radiant aesthetics both during the day and under artificial LED lighting at night.