From now. to now.connect
As part of the brand management for Trinseo Automotive, we developed the now.connect platform In the beginning, now.connect was used as a digital presence for the now. book series, while at the same time being developed into a password-protected online tool for content publishing and collaboration. The well-researched and elaborately designed content offers an intuitive interface and is accessible to defined user groups. Meanwhile, also the general public can access many articles in now.connect.
- Customer
- Trinseo
- Deliverables
-
Copywriting
Photography
Articles
Content Marketing
Editorial Design
Editorial Work
Strategy
Web Development
Measurement & Analytics
Software Architecture - Year
- 2016
Think of it as a good dating site: top information, intuitive to use - and quick contact to the right person.
Wolfgang, Creative Consultant at Orange Hive
A content hub from a single source
For the content platform now.connect, our design and text team closely works together with the customer to create current case studies, information accompanying trade fairs or user-oriented reports and essays on innovation and business development. The platform is not only an important medium for Trinseo's customer care, but also offers its own messaging and file-sharing functions. It combines content publishing with email marketing, file-sharing and social media elements in a purposeful way. Orange Hive is responsible for all aspects of the idea and concept, content and design, as well as the exclusively developed CMS and the technical maintenance.
