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now.04 Publication

Trinseo

Every industry is now at risk

We developed the now. series for Trinseo as a never-seen-before conversation starter. The fourth issue takes a glimpse into the world of disruption and transfromation. What is it like to shatter an established business model in a David-versus-Goliath-kinda way? What are the advantages, what should companies fear?

Customer
Trinseo
Service
Brand Strategy
Brand Positioning
Content Concept
Brand Communication
Photo
Copywriting
Editorial Work
Publications
Content Marketing
Illustration
Year
2016
Awards
bcm best of content marketing 2016
Fox Awards

In now.03 we touched on innovation. now.04 faces innovation’s leaner and meaner sibling; disruption.

Martin Pugh, Former Executive Vice President and COO of Trinseo

Content Publishing for the CSuite

On more than 120 pages, now.04 provides insights into controversial topics of the current business world, such as disruption, digitization and transformation. It features unique illustrations, original pieces and interviews that are both a great read and food for thought.

The book follows the design principle of its predecessors: simplicity, hand-made artwork as well as the best possible haptics with high-quality paper, Swiss binding and subtle finishing. Each text is illustrated in its own style with drawings or vector graphics. Infographics, comic-style visual essays and an analog photo essay communicate additional messages.

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