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Digital Brand Strategy

Standard Life

Two targets, one platform

Standard Life want all of their customers to come closer to their financial wishes. But that is not the only aim of the Scottish investment house. In addition to investors, savers and peoples searching for insurances, Standard Life is always trying to attract to new brokers, too, as they sell the financial and insurance products to end customers. So, when Standard Life approached us with the task of creating a website, we had a clear goal: to create a platform that would meet the needs of both target groups at the same time.

Standard Life
Market Analysis
Brand Strategy
Strategic Concept
Conceptual Idea Development
Creative Concept
User Interface Design (UI)
User Experience Design (UX)
Art Direction
Database Design
Content Management System (CMS)
Software Architecture
Technical Consulting
UX Development
Web Development
Technical Concept

Automated data matching, versatile functionalities and newly developed tools - the Standard Life website has required various disciplines that need to be well planned.

Stefan, Developer at Orange Hive

Great UX enables trust

Many people hesitate to invest their money in the stock market. This made it even more important to make the new Standard Life website particularly clear and comprehensible. All solutions and products were integrated in a way that was easy to understand. Clever search elements, calculators and customizable filters create trust and reliability.

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