It’s all about performance
More performance, less fuel consumption - the demands placed on the tire industry are growing year by year. The synthetic rubber division of our customer Trinseo has specialized in meeting these requirements and developing highly specialized products. Each year, they present them at the Tire Tech – and we were once again asked to assist with the stand design and the communication for the 2019 trade show.
- Customer
- Trinseo
- Deliverables
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Creative Concept
Fair Architecture
Fair Design
Project Management
Coordination & Supervision
Messaging
Design - Year
- 2019
With the stand design for Tire Tech, we wanted to pay tribute to the "road to success" that both athletes and Trinseo have to conquer.
Eustachio, Art Director at Orange Hive
A very special guest of honor
In addition to information on products and services, we also put a special guest at the center of the stand design: the racing bike from the popular brand Specialized. Specialized trusts Trinseo's tire resins as they have already proven to be successful in many races. If booth visitors weren't too amazed by the sight of the bike, they could find out more about Trinseo at the stand, browse technical literature or take part in meetings in the cleverly integrated meeting rooms.
