How to set standards for a sustainable agenda
Creating a podium that enables meaningful conversations and encourages impactful ideas and potential collaboration was our approach to the Trinseo booth at this year’s K2022.
The leading business fair for the plastics and rubber industry provides a platform for game-changers to sustainably master global challenges and successfully shape the future. For Trinseo, we created a distinctive booth design and used patterns reminiscent of the structure of Trinseo’s materials. Like a lively midst of a neighborhood, the Trinseo booth design promoted interaction that resulted in conversations about impactful ideas, creative material solutions, and potential collaboration.
Our main target was to demonstrate Trinseo’s leadership in terms of sustainability and cutting-edge solutions through an iconic booth design.Franziska Fischer, Senior Art Director at Orange Hive
Clear area selection to guide the audience
We divided the booth into different areas: Sustainability, Passion (meeting area), product exhibition, and brand area including the key visual. Different organic patterns interpret the claim "Materializing Solutions" and give the booth a fresh, contemporary look.