Standard Life


In order to communicate our client’s philosophy we created an animation, that sums up why and how Standard Life meets every customer on eye-level.

The hero of the story is a 3D-built paper plane, that resembles the lifecycle of an investment. While passing through different scenes, it transports the message that Standard Life always stays in motion and manages the assets according to customers’ needs.

Concept, Design, Illustrations, Copy, Storyboard, Motion-Design, Animation